Having a much older brother and sister, I was always up on the latest music . Hip-hop has been a part of my life from a small child all the way to now!
In that time, I remember hearing rap lyrics about everything from malt liquor to Hennesy, Patron, Courvoisier, Ciroc, champagne, and everything in between. .
Quite noticeably, hip-hop has consistently matured its palate throughout the years as far as alcohol is concerned.
As I got older, I never gained much taste for beer or hard liquor 🥃. .
But then I met wine ! .
It wasn't until then that I started recognizing wine references in some of my all-time favorite rap songs . .
I realized that it would only be a matter of time before hip-hop, and the urban culture not only embraced wine , but took it over as far as main stream popularity is concerned. .
So forseeing that this "hip-hop wine revolution" was still years away, I started developing my content to how I saw the wine industry developing in the next 3-5-7 years, and would wait patiently for the market to come to me.
If I was going to make content so far ahead of its time, I had to understand that the wine industry wouldn't accept me right away. Therefore, this journey would be a lonely one.
I was actually ok with that. I've never been one for crowds. .