Last month saw the arrival of another single, “Revenge." Named by Apple Music’s Beats 1 as Zane Lowe’s World Record upon its February release, the track’s powerful official companion video is streaming now via YouTube HERE, where it has quickly drawn more than 4 million individual views thus far.
Lucas wrapped up his extraordinary 2019 with the release of the ADHD project’s acclaimed title track, "ADHD." Furthermore, the official “ADHD with Revenge Intro” companion video has earned over 15 million individual views via YouTube. Co-directed by Lucas and his longtime filmmaking collaborator Ben Proulx (“I’m Not Racist,” “ISIS,” “Devil’s Work,” “Champagne for Everybody”), “ADHD with Revenge Intro” was shot in one single take, documented in an exclusive behind-the-scenes “The Making of ADHD."
“ADHD with Revenge Intro” was met with national acclaim upon its December premiere, with Rolling Stone writing, “The video opens with a jarring scene in which Lucas spits the furious bars of ‘Revenge’ while standing outside a pharmaceutical facility with a bomb strapped to his chest and a SWAT team bearing down on him. The timer on the bomb hits zero as ‘Revenge’ ends and the clip jumps to find Lucas waking up for the day as ‘ADHD’ begins. The ‘ADHD’ portion of the video uses the magic of green screen to show Lucas in an array of scenes, where the quotidian aspects of daily life — going to school, eating dinner, going grocery shopping — are marred by the constant pressure to quell his ADHD with pills. The only respite Lucas seems to get is when he takes the stage to perform live near the end of the video, although in the final moment of the clip, he does reluctantly take his medication before going to sleep.”